Chapter 3

What is wrong with sending the template as-is?

Gửi nguyên mẫu thư thì có gì sai?

The chapter's question

Which parts of a playbook should have ready-made templates?

Big idea

An email template is a starting point, not something to send word for word.

In this chapter

  1. Part 3.1

    Templates With Blanks

    Which parts of the template force the sender to write their own words?

  2. Part 3.2

    Zalo Messages

    How does a short message template differ from an email template?

  3. Part 3.3

    Call Scripts

    Should a call script be questions or ready-made lines?

  4. Part 3.4

    The Team's Voice

    How can many people write while customers still hear one voice?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Write Once, Use a Hundred Times is free to read right here.

Read in Conan School

Chapters of Write Once, Use a Hundred Times

  1. 1.Which work actually deserves a playbook?
  2. 2.Does a longer playbook make the team better?
  3. 3.What is wrong with sending the template as-is?
  4. 4.Why does nobody open the playbook we wrote?
  5. 5.Is an old playbook teaching us to fail consistently?