Chapter 4

The problem is real, but will anyone pay?

Vấn đề có thật, nhưng có ai chịu trả tiền?

The chapter's question

How much is this problem costing them?

Big idea

A real problem that is not painful enough is the kind people can live with forever.

In this chapter

  1. Part 4.1

    Money, Time, or Feeling

    What kind of consequence is it?

  2. Part 4.2

    Their Own Workarounds

    How do people work around it today?

  3. Part 4.3

    If Nothing Changes

    Could they still live with it six months from now?

  4. Part 4.4

    Signs It Hurts Enough

    What shows they are ready to change?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Is the Problem Real is free to read right here.

Read in Conan School

Chapters of Is the Problem Real

  1. 1.Has anyone tested what I'm surest about customers?
  2. 2.Can I trust praise from people who know me?
  3. 3.They said they'd buy, so why didn't they?
  4. 4.The problem is real, but will anyone pay?
  5. 5.Am I seeking the truth, or seeking agreement?