Is the Problem Real
Who this book is for
Người đang xây một business ở Việt Nam trong giai đoạn đầu, từ lúc còn là một ý tưởng tới lúc có vài chục khách trả tiền. Người đọc TỰ LÀM gần như mọi việc, tiền của chính mình, và câu hỏi lớn nhất của họ là thứ này có ai cần không. Đây KHÔNG phải người điều hành một công ty đã chạy: chiến lược, tổ chức và mở rộng thuộc cộng đồng CEO.
Sound familiar?
- Certain about the idea because they had the problem themselves, and has asked nobody else.
- Asks friends and acquaintances, everyone says it's a good idea, and nobody buys.
- Asks customers about the future, would you use this, and gets polite answers.
- Builds for three months before showing it to a first user.
After reading, you can
Help a founder test whether the problem is real and painful enough, through conversations.
Each chapter answers one question
Chapter 1: Has anyone tested what I'm surest about customers?
What am I believing about customers that I have not checked?
A belief written down can be tested; a belief kept in your head is always right.
Chapter 2: Can I trust praise from people who know me?
How many people who do not know me have I talked to?
Ten thirty-minute conversations say more than a thousand-person survey.
Chapter 3: They said they'd buy, so why didn't they?
When did they last face this problem, and what did they do?
Questions about what people did produce the truth; questions about what they will do produce politeness.
Chapter 4: The problem is real, but will anyone pay?
How much is this problem costing them?
A real problem that is not painful enough is the kind people can live with forever.
Chapter 5: Am I seeking the truth, or seeking agreement?
After ten conversations, what do I honestly conclude?
Founders are best at convincing themselves, and that is the biggest risk at this stage.