Chapter 2

Can I trust praise from people who know me?

Người quen khen hay, có đáng tin không?

The chapter's question

How many people who do not know me have I talked to?

Big idea

Ten thirty-minute conversations say more than a thousand-person survey.

In this chapter

  1. Part 2.1

    Finding Ten People

    Where do I find strangers who are the right kind of person?

  2. Part 2.2

    Friends Lie Kindly

    Why should I not ask people I know?

  3. Part 2.3

    Getting Them to Talk

    How do I open the conversation?

  4. Part 2.4

    When You've Heard Enough

    By which conversation do I start hearing the same things again?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Is the Problem Real is free to read right here.

Read in Conan School

Chapters of Is the Problem Real

  1. 1.Has anyone tested what I'm surest about customers?
  2. 2.Can I trust praise from people who know me?
  3. 3.They said they'd buy, so why didn't they?
  4. 4.The problem is real, but will anyone pay?
  5. 5.Am I seeking the truth, or seeking agreement?