The Second Salon

Who this book is for

Chủ tiệm và quản lý salon tóc, nail, spa, chăm sóc da ở Việt Nam; quy mô từ hai ghế tới ba cơ sở; phần lớn chủ tiệm vẫn đứng ghế làm nghề mỗi ngày.

Sound familiar?

• Wants a second salon while the first still needs them there every day.
• How the salon works lives in the owner's head, with nothing to copy.
• Has nobody ready to run the new place but is already viewing sites.
• Fears the new salon will take clients from the old one, with no way to check.

Each chapter answers one question

1. Chapter 1: Will a second salon double revenue, or double problems?

   How many days in a row can the first salon run without me?

   Opening a second salon while the first still needs you every day doubles the problems, not the revenue.

2. Chapter 2: Do clients follow the salon, or the stylist they know?

   What makes the first salon work that I cannot carry over?

   Processes can be copied; craft and client relationships cannot.

3. Chapter 3: Can great work make up for the wrong location?

   What evidence do I use to say this location is right?

   A wrong location cannot be fixed with good craftsmanship.

4. Chapter 4: New salon: sign the lease first, or find the leader?

   What is my new salon manager allowed to decide?

   Whether the second salon stands or falls depends largely on one person, and that person must be chosen before signing the lease.

5. Chapter 5: When the new salon opens, does the first one slip?

   How do I know both salons are producing the same result?

   After opening, the hardest part is not the new salon's revenue but keeping the old one from slipping.