Chapter 2

Do clients follow the salon, or the stylist they know?

Khách theo tiệm, hay theo người thợ họ quen?

The chapter's question

What makes the first salon work that I cannot carry over?

Big idea

Processes can be copied; craft and client relationships cannot.

In this chapter

  1. Part 2.1

    How Thick Is the Manual

    How much of the way my salon works has actually been written down?

  2. Part 2.2

    Loyal to the Salon or the Person

    What share of my clients are loyal to the salon rather than to one stylist?

  3. Part 2.3

    Will Suppliers Serve the New Area

    Will my current suppliers deliver out there?

  4. Part 2.4

    A Different Clientele

    Does the new area have the same kind of clients as my current salon?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Second Salon is free to read right here.

Read in Conan School

Chapters of The Second Salon

  1. 1.Will a second salon double revenue, or double problems?
  2. 2.Do clients follow the salon, or the stylist they know?
  3. 3.Can great work make up for the wrong location?
  4. 4.New salon: sign the lease first, or find the leader?
  5. 5.When the new salon opens, does the first one slip?