Chapter 5

Are we selling memberships, or selling change?

Mình bán thẻ tập, hay bán một sự thay đổi?

The chapter's question

How many members can I prove reached what they wanted after six months?

Big idea

Gyms sell change, but few of them measure it.

In this chapter

  1. Part 5.1

    What They Came For

    Do I ask members what their goal is, and where is it recorded?

  2. Part 5.2

    How You Measure It

    By which measure do I track a member's progress?

  3. Part 5.3

    Who's Still Here After Six Months

    What share of members are still training after six months?

  4. Part 5.4

    Telling the Story

    How do I tell a member's results while keeping their privacy?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Third Month is free to read right here.

Read in Conan School

Chapters of The Third Month

  1. 1.Still paying, but have they already left?
  2. 2.What does a newcomer take home from session one?
  3. 3.Are members loyal to the gym, or to one coach?
  4. 4.Crowded at peak hours: too few machines, or wrong prices?
  5. 5.Are we selling memberships, or selling change?