Chapter 4

Crowded at peak hours: too few machines, or wrong prices?

Phòng chật giờ cao điểm: thiếu máy, hay sai giá?

The chapter's question

Am I using price to shift demand away from peak hours yet?

Big idea

A gym packed in two time slots and empty the rest of the day has a pricing problem, not an equipment problem.

In this chapter

  1. Part 4.1

    Your Busiest Hours

    When are my two busiest time slots?

  2. Part 4.2

    The Empty Hours

    Which slot of the day gets almost nobody?

  3. Part 4.3

    Pricing by Time Slot

    Do I have a separate plan for off-peak hours?

  4. Part 4.4

    Who Could Come Off-Peak

    Which group of members is free at exactly those hours?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Third Month is free to read right here.

Read in Conan School

Chapters of The Third Month

  1. 1.Still paying, but have they already left?
  2. 2.What does a newcomer take home from session one?
  3. 3.Are members loyal to the gym, or to one coach?
  4. 4.Crowded at peak hours: too few machines, or wrong prices?
  5. 5.Are we selling memberships, or selling change?