Chapter 2

What does a newcomer take home from session one?

Sau buổi tập đầu, người mới mang về điều gì?

The chapter's question

How does a newcomer's first session at my gym go, and who is responsible for it?

Big idea

The first-session experience decides most of the chance that someone is still here after ninety days.

In this chapter

  1. Part 2.1

    How the First Session Goes

    What does a new member do on their first visit, in what order?

  2. Part 2.2

    Who Owns It

    Who is responsible for that first session?

  3. Part 2.3

    What They're Afraid Of

    What is a first-timer at a gym afraid of?

  4. Part 2.4

    What They Leave With

    At the end of the first session, what concrete thing do they take away?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Third Month is free to read right here.

Read in Conan School

Chapters of The Third Month

  1. 1.Still paying, but have they already left?
  2. 2.What does a newcomer take home from session one?
  3. 3.Are members loyal to the gym, or to one coach?
  4. 4.Crowded at peak hours: too few machines, or wrong prices?
  5. 5.Are we selling memberships, or selling change?