Chapter 3

Are members loyal to the gym, or to one coach?

Hội viên trung thành với phòng, hay với một người?

The chapter's question

If my busiest trainer left, how many members would follow?

Big idea

People stay because of a specific person, which is both a strength and a risk.

In this chapter

  1. Part 3.1

    Who They're Loyal To

    How many members train with only one specific coach?

  2. Part 3.2

    Where the Records Live

    Where is a member's progress recorded?

  3. Part 3.3

    If That Coach Left

    How many members would follow that coach out the door?

  4. Part 3.4

    Rotating Coaches

    Do members train with more than one coach?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Third Month is free to read right here.

Read in Conan School

Chapters of The Third Month

  1. 1.Still paying, but have they already left?
  2. 2.What does a newcomer take home from session one?
  3. 3.Are members loyal to the gym, or to one coach?
  4. 4.Crowded at peak hours: too few machines, or wrong prices?
  5. 5.Are we selling memberships, or selling change?