Chapter 4

What in my shop can no platform take away?

Thứ gì trong cửa hàng này không ai lấy đi được?

The chapter's question

How many past buyers can I contact again?

Big idea

A contact list is the only asset in e-commerce that no marketplace can take away.

In this chapter

  1. Part 4.1

    What Goes in the Box

    What is in my parcel besides the product?

  2. Part 4.2

    Asking Without Annoying

    How do I ask for contact details?

  3. Part 4.3

    What to Send, How Often

    What do I actually say when I reach out to past buyers?

  4. Part 4.4

    Measuring Repeat Purchase

    What share of my buyers buy a second time?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Marketplaces and Your Own Channel is free to read right here.

Read in Conan School

Chapters of Marketplaces and Your Own Channel

  1. 1.Does my main channel feed me, or own me?
  2. 2.The platform brings buyers, but what does it take?
  3. 3.Is waiting to grow before going direct too late?
  4. 4.What in my shop can no platform take away?
  5. 5.Being everywhere: strength, or spreading too thin?