Chapter 2

The platform brings buyers, but what does it take?

Sàn cho tôi khách, đổi lại tôi mất gì?

The chapter's question

What does the marketplace give me that would be very expensive to do myself?

Big idea

Marketplaces sell traffic; in exchange they keep the customer list and the right to change the rules.

In this chapter

  1. Part 2.1

    Traffic You Don't Pay For

    What share of my orders comes from search inside the marketplace?

  2. Part 2.2

    Trust and Payment

    Do buyers buy on the marketplace because they trust it, or because they trust me?

  3. Part 2.3

    Ranking and the Algorithm

    Why does my shop rank where it ranks?

  4. Part 2.4

    Who Owns the Customer Data

    What do I actually know about the people who have bought from me?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Marketplaces and Your Own Channel is free to read right here.

Read in Conan School

Chapters of Marketplaces and Your Own Channel

  1. 1.Does my main channel feed me, or own me?
  2. 2.The platform brings buyers, but what does it take?
  3. 3.Is waiting to grow before going direct too late?
  4. 4.What in my shop can no platform take away?
  5. 5.Being everywhere: strength, or spreading too thin?