Chapter 5

Being everywhere: strength, or spreading too thin?

Có mặt ở mọi kênh là mạnh, hay là mỏng?

The chapter's question

How many channels should I be on?

Big idea

Every channel you add brings its own rules, its own stock and its own kind of customer.

In this chapter

  1. Part 5.1

    Pricing Across Channels

    Do I hold the same price everywhere or vary it, and why?

  2. Part 5.2

    Operating Effort per Channel

    How many hours a week does each channel cost me?

  3. Part 5.3

    Which Channel to Drop

    Which channel takes the most work and returns the least?

  4. Part 5.4

    Different Buyers per Channel

    What do buyers on each channel buy, and at what price point?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Marketplaces and Your Own Channel is free to read right here.

Read in Conan School

Chapters of Marketplaces and Your Own Channel

  1. 1.Does my main channel feed me, or own me?
  2. 2.The platform brings buyers, but what does it take?
  3. 3.Is waiting to grow before going direct too late?
  4. 4.What in my shop can no platform take away?
  5. 5.Being everywhere: strength, or spreading too thin?