Chapter 3

Is waiting to grow before going direct too late?

Đợi đủ lớn mới mở kênh riêng, có quá muộn không?

The chapter's question

If a customer wants to buy directly from me, how do they do it?

Big idea

Your own channel does not need to be perfect; it just needs to exist before you need it.

In this chapter

  1. Part 3.1

    The Smallest Viable Channel

    Is a simple sales page or a messaging account enough?

  2. Part 3.2

    A Reason to Buy Direct

    What reason am I giving buyers to buy direct?

  3. Part 3.3

    Payment and Trust

    What worries a direct buyer, and how do I address it?

  4. Part 3.4

    The Real Cost of Going Direct

    What does my own channel cost me per month?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Marketplaces and Your Own Channel is free to read right here.

Read in Conan School

Chapters of Marketplaces and Your Own Channel

  1. 1.Does my main channel feed me, or own me?
  2. 2.The platform brings buyers, but what does it take?
  3. 3.Is waiting to grow before going direct too late?
  4. 4.What in my shop can no platform take away?
  5. 5.Being everywhere: strength, or spreading too thin?