Chapter 2

What makes a passer-by stop at my shop?

Khách dừng lại trước quán vì nhìn thấy điều gì?

The chapter's question

What do passers-by see of my shop in three seconds?

Big idea

Customers decide to stop before tasting anything, and they decide with their eyes.

In this chapter

  1. Part 2.1

    The Shopfront

    From the street, how does my shop look in the evening?

  2. Part 2.2

    Cup and Sticker

    Is my cup recognisable from a distance?

  3. Part 2.3

    Uniform and Greeting

    In what words do my staff greet a customer?

  4. Part 2.4

    A Spot Worth Photographing

    Is there a spot in my shop that customers want to photograph?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of A Drink Shop With a Name is free to read right here.

Read in Conan School

Chapters of A Drink Shop With a Name

  1. 1.If not for price, why would anyone pick my shop?
  2. 2.What makes a passer-by stop at my shop?
  3. 3.Does a small shop need followers, or the right neighbors?
  4. 4.Is a bad review a stain, or a repair map?
  5. 5.Is the shop next door a rival or a doorway?