Chapter 5

Is the shop next door a rival or a doorway?

Quán bên cạnh là đối thủ, hay lối đi tới khách?

The chapter's question

Who in this area already has customers I could stand next to?

Big idea

A small shop grows fastest by standing next to places that already have people.

In this chapter

  1. Part 5.1

    Offices and Schools Nearby

    Within five hundred metres, how many places gather people?

  2. Part 5.2

    Group Orders

    How do I handle a ten-cup order for an office?

  3. Part 5.3

    Trading With Neighbours

    What could I do together with the restaurant next door?

  4. Part 5.4

    Neighbourhood Events

    What happens in this neighbourhood that my shop should be present at?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of A Drink Shop With a Name is free to read right here.

Read in Conan School

Chapters of A Drink Shop With a Name

  1. 1.If not for price, why would anyone pick my shop?
  2. 2.What makes a passer-by stop at my shop?
  3. 3.Does a small shop need followers, or the right neighbors?
  4. 4.Is a bad review a stain, or a repair map?
  5. 5.Is the shop next door a rival or a doorway?