Chapter 3
Does a small shop need followers, or the right neighbors?
Quán nhỏ cần nhiều người theo dõi, hay đúng hàng xóm?
The chapter's question
Who within two kilometres is my page talking to?
Big idea
A shop's social page does not need many followers; it needs the right people within two kilometres.
In this chapter
Part 3.1
Posting Without News
What do I post on an ordinary day?
Part 3.2
Three Things They Check
Opening hours, parking, prices, how many seconds to find them?
Part 3.3
Who Posts
Who writes the posts, and do they work in the shop?
Part 3.4
How to Measure
How many countable customers does one post bring in?
The reading for this chapter is inside Conan School
This chapter has 4 readings, with case stories and exercises. Chapter 1 of A Drink Shop With a Name is free to read right here.
Read in Conan School