Chapter 2

Where exactly do users walk away?

Người dùng bỏ đi ở đâu, thật sự?

The chapter's question

At which step does my product's funnel lose the most people?

Big idea

A funnel only shows the leak when each step is measured separately.

In this chapter

  1. Part 2.1

    Defining the Steps

    What steps lie between installing and the first task?

  2. Part 2.2

    Missing Events

    Which steps in the funnel currently have no data recorded?

  3. Part 2.3

    Step Conversion

    Which step keeps fewer than half of the people who reach it?

  4. Part 2.4

    Splitting by Source

    Do people from ads and referred people drop at the same step?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Leak at the First Screen is free to read right here.

Read in Conan School

Chapters of The Leak at the First Screen

  1. 1.Does a sign-up really mean a new user?
  2. 2.Where exactly do users walk away?
  3. 3.How many users does one extra field cost?
  4. 4.Does an empty screen welcome newcomers or scare them?
  5. 5.We fixed the leak, so why don't users return?