Chapter 4

Does an empty screen welcome newcomers or scare them?

Màn hình trống chào người mới, hay đuổi họ đi?

The chapter's question

What do new users see before they have any data of their own?

Big idea

An empty screen is the scariest screen for a new user.

In this chapter

  1. Part 4.1

    Empty States

    What is my empty screen telling users to do next?

  2. Part 4.2

    Sample Data

    Does a preview with sample data help users understand faster?

  3. Part 4.3

    One Primary Button

    How many buttons on the first screen compete for attention?

  4. Part 4.4

    Timely Nudges

    What reminder do people who abandon midway get, and after how long?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Leak at the First Screen is free to read right here.

Read in Conan School

Chapters of The Leak at the First Screen

  1. 1.Does a sign-up really mean a new user?
  2. 2.Where exactly do users walk away?
  3. 3.How many users does one extra field cost?
  4. 4.Does an empty screen welcome newcomers or scare them?
  5. 5.We fixed the leak, so why don't users return?