Chapter 3

How many users does one extra field cost?

Thêm một ô nhập thì mất bao nhiêu người?

The chapter's question

Which step in the first use could be postponed or dropped entirely?

Big idea

Every extra input field is another reason to leave.

In this chapter

  1. Part 3.1

    Fields Nobody Needs Yet

    Which information is asked for up front but only used much later?

  2. Part 3.2

    Phone Verification

    How many people does the verification step lose, and why?

  3. Part 3.3

    Asking for Permissions Too Early

    Do I ask for notification permission before or after users see the reason?

  4. Part 3.4

    The Welcome Tour

    How many people watch the whole intro screen?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Leak at the First Screen is free to read right here.

Read in Conan School

Chapters of The Leak at the First Screen

  1. 1.Does a sign-up really mean a new user?
  2. 2.Where exactly do users walk away?
  3. 3.How many users does one extra field cost?
  4. 4.Does an empty screen welcome newcomers or scare them?
  5. 5.We fixed the leak, so why don't users return?