Chapter 5

We fixed the leak, so why don't users return?

Vá xong chỗ rò, sao người dùng vẫn không quay lại?

The chapter's question

Are this month's new users returning more than last month's?

Big idea

Fixing a leak only matters if users still come back next week.

In this chapter

  1. Part 5.1

    Cohort Tables

    How do I correctly read a retention table by signup week?

  2. Part 5.2

    One Change at a Time

    If I fix three steps at once, will I know which one worked?

  3. Part 5.3

    Calling Those Who Left

    What reasons do people who leave after the first day give?

  4. Part 5.4

    When the Number Won't Move

    If the rate stays the same after the fix, what did I misunderstand?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Leak at the First Screen is free to read right here.

Read in Conan School

Chapters of The Leak at the First Screen

  1. 1.Does a sign-up really mean a new user?
  2. 2.Where exactly do users walk away?
  3. 3.How many users does one extra field cost?
  4. 4.Does an empty screen welcome newcomers or scare them?
  5. 5.We fixed the leak, so why don't users return?