Chapter 4

Did they pay for the product, or something else?

Khách trả tiền vì sản phẩm, hay vì điều khác?

The chapter's question

Asked directly, what would this person say they paid for?

Big idea

The real reason the first person paid often differs from what you think, and it shapes everything after.

In this chapter

  1. Part 4.1

    Asking After the Sale

    What do I ask them after they sign?

  2. Part 4.2

    What Nearly Stopped Them

    Where did they hesitate?

  3. Part 4.3

    What They Compared You To

    What was their alternative?

  4. Part 4.4

    Recording Their Words

    Where do I keep the words they used?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Your First Paying Customer is free to read right here.

Read in Conan School

Chapters of Your First Paying Customer

  1. 1.So much praise, so why has nobody paid?
  2. 2.Is selling something unfinished really cheating customers?
  3. 3.No price list, no deck: what am I selling with?
  4. 4.Did they pay for the product, or something else?
  5. 5.Is one paying customer a signal or just luck?