Chapter 2

Is selling something unfinished really cheating customers?

Bán thứ chưa làm xong là lừa khách, thật không?

The chapter's question

Can I sell this before it is finished, and how?

Big idea

Pre-selling is not deception; it is the cheapest way to find out whether to build at all.

In this chapter

  1. Part 2.1

    Being Honest About Where You Are

    In what words do I describe something that does not exist yet?

  2. Part 2.2

    What You Promise Them

    What am I promising, and by when?

  3. Part 2.3

    Doing It by Hand

    What do I do by hand before I have the tool?

  4. Part 2.4

    If You Can't Deliver

    If I cannot deliver, how do I handle it?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Your First Paying Customer is free to read right here.

Read in Conan School

Chapters of Your First Paying Customer

  1. 1.So much praise, so why has nobody paid?
  2. 2.Is selling something unfinished really cheating customers?
  3. 3.No price list, no deck: what am I selling with?
  4. 4.Did they pay for the product, or something else?
  5. 5.Is one paying customer a signal or just luck?