Chapter 3

No price list, no deck: what am I selling with?

Không bảng giá, không tài liệu, tôi bán bằng gì?

The chapter's question

What sentence do I open the sale with?

Big idea

Founders sell differently from professional salespeople: no price list, no collateral, only the conversation.

In this chapter

  1. Part 3.1

    Starting From What They Told You

    Whose words do I use when I restate their problem?

  2. Part 3.2

    Naming a Price and Stopping

    After saying the price, can I stay silent?

  3. Part 3.3

    When They Want to Think

    What exactly is the next step?

  4. Part 3.4

    When They Say No

    What do I ask so that a rejection teaches me something?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Your First Paying Customer is free to read right here.

Read in Conan School

Chapters of Your First Paying Customer

  1. 1.So much praise, so why has nobody paid?
  2. 2.Is selling something unfinished really cheating customers?
  3. 3.No price list, no deck: what am I selling with?
  4. 4.Did they pay for the product, or something else?
  5. 5.Is one paying customer a signal or just luck?