Chapter 5

Is one paying customer a signal or just luck?

Một khách trả tiền là tín hiệu, hay may mắn?

The chapter's question

Did my first five customers buy for the same reason?

Big idea

One paying customer can be luck; five with the same reason is a signal.

In this chapter

  1. Part 5.1

    Comparing Five Reasons

    What do they have in common?

  2. Part 5.2

    Which One Is the Outlier

    Who bought for an entirely different reason?

  3. Part 5.3

    Repeating the Sale

    Can I make a second sale the same way?

  4. Part 5.4

    When Every Reason Differs

    What does that say about my product?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Your First Paying Customer is free to read right here.

Read in Conan School

Chapters of Your First Paying Customer

  1. 1.So much praise, so why has nobody paid?
  2. 2.Is selling something unfinished really cheating customers?
  3. 3.No price list, no deck: what am I selling with?
  4. 4.Did they pay for the product, or something else?
  5. 5.Is one paying customer a signal or just luck?