Chapter 5

Can a promise kept beat a bigger promise?

Hứa ít mà giữ đủ, có thắng được hứa nhiều?

The chapter's question

Is my promise something I can keep on my worst day?

Big idea

A brand is a promise repeated often enough and kept every single time.

In this chapter

  1. Part 5.1

    The Promise You Make

    What am I promising the customer, written as a sentence?

  2. Part 5.2

    What a Bad Day Looks Like

    On our worst day, do we still keep that promise?

  3. Part 5.3

    Who Has to Keep It

    Which department does this promise land on?

  4. Part 5.4

    When You Break It

    When we cannot keep it, what do we do?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of One Sentence They Remember is free to read right here.

Read in Conan School

Chapters of One Sentence They Remember

  1. 1.Speak to everyone, or reach no one?
  2. 2.Do customers forget me, or remember someone else?
  3. 3.Everywhere at once, or just busy?
  4. 4.Do more likes actually mean more sales?
  5. 5.Can a promise kept beat a bigger promise?