Chapter 4

Do more likes actually mean more sales?

Lượt thích nhiều có làm tôi bán được hơn không?

The chapter's question

What countable action did last week's content lead to?

Big idea

Likes and revenue are two different roads that only occasionally meet.

In this chapter

  1. Part 4.1

    What Last Week's Content Led To

    What countable action did last week's post lead to?

  2. Part 4.2

    What You Report

    Do the three metrics I report lead to any decision?

  3. Part 4.3

    Linking Content to Customers

    How do I connect one post to a buyer?

  4. Part 4.4

    What to Stop Making

    Which kind of content costs effort and returns nothing?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of One Sentence They Remember is free to read right here.

Read in Conan School

Chapters of One Sentence They Remember

  1. 1.Speak to everyone, or reach no one?
  2. 2.Do customers forget me, or remember someone else?
  3. 3.Everywhere at once, or just busy?
  4. 4.Do more likes actually mean more sales?
  5. 5.Can a promise kept beat a bigger promise?