Chapter 2

Do customers forget me, or remember someone else?

Khách quên tôi, hay nhớ nhầm đối thủ?

The chapter's question

If customers remember only one sentence about me, does it say something they care about?

Big idea

A message competes with forgetting, not with competitors.

In this chapter

  1. Part 2.1

    Your Current Sentence

    If I had to cut it to one sentence, what is that sentence?

  2. Part 2.2

    Who It's About

    Does that sentence talk about my company or about what the customer cares about?

  3. Part 2.3

    How They Repeat It

    What words do customers use when they describe us to others?

  4. Part 2.4

    Does Your Team Say the Same

    Would three people in the company say three different sentences?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of One Sentence They Remember is free to read right here.

Read in Conan School

Chapters of One Sentence They Remember

  1. 1.Speak to everyone, or reach no one?
  2. 2.Do customers forget me, or remember someone else?
  3. 3.Everywhere at once, or just busy?
  4. 4.Do more likes actually mean more sales?
  5. 5.Can a promise kept beat a bigger promise?