Chapter 3

Everywhere at once, or just busy?

Có mặt khắp nơi, hay chỉ đang bận rộn?

The chapter's question

Where did my latest buyer come from, and do I know that for sure?

Big idea

Being on many channels without measuring is spending money to feel busy.

In this chapter

  1. Part 3.1

    Asking Your Last Buyer

    Where did my most recent buyer first hear of me?

  2. Part 3.2

    Channel Reports and Real Orders

    Do the channels added together exceed the real number of orders?

  3. Part 3.3

    Turning One Off

    If I switched this channel off for two weeks, what would I lose?

  4. Part 3.4

    Cost per Customer by Channel

    What does each channel cost per real customer?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of One Sentence They Remember is free to read right here.

Read in Conan School

Chapters of One Sentence They Remember

  1. 1.Speak to everyone, or reach no one?
  2. 2.Do customers forget me, or remember someone else?
  3. 3.Everywhere at once, or just busy?
  4. 4.Do more likes actually mean more sales?
  5. 5.Can a promise kept beat a bigger promise?