Chapter 4

Is a seasonal menu chasing trends, or catching sales?

Đổi menu theo mùa là chạy theo, hay bắt doanh thu?

The chapter's question

Does my menu change with the seasons or stay the same all year?

Big idea

In Vietnam drink seasons are so distinct that ignoring them means ignoring guaranteed revenue.

In this chapter

  1. Part 4.1

    Last Year by Month

    Which month last year was my weakest?

  2. Part 4.2

    Hot and Cold Share

    How does the share of hot drinks change across seasons?

  3. Part 4.3

    Seasonal Fruit

    Which of my ingredients swings hardest in price by season?

  4. Part 4.4

    Lead Time Before Peak

    How many weeks ahead do I start preparing for peak season?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of New Drinks and Seasons is free to read right here.

Read in Conan School

Chapters of New Drinks and Seasons

  1. 1.Is a new drink for sales, buzz, or my boredom?
  2. 2.Why print the menu before guests prove they want it?
  3. 3.Is a new ingredient worth the shelf it takes?
  4. 4.Is a seasonal menu chasing trends, or catching sales?
  5. 5.Is a drink I love blocking the next one?