Chapter 2

Why print the menu before guests prove they want it?

Sao phải in menu trước khi biết khách có gọi?

The chapter's question

How long do I test a drink before putting it on the main menu?

Big idea

A handwritten board can test a drink for two weeks at almost no cost.

In this chapter

  1. Part 2.1

    The Chalkboard Test

    Where is my trial drink displayed?

  2. Part 2.2

    How Many Cups Decide

    How many cups sold do I treat as enough data?

  3. Part 2.3

    Asking After the First Cup

    What do I ask the people who try it?

  4. Part 2.4

    The Keep-or-Kill Threshold

    What threshold do I set in advance for keeping the drink?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of New Drinks and Seasons is free to read right here.

Read in Conan School

Chapters of New Drinks and Seasons

  1. 1.Is a new drink for sales, buzz, or my boredom?
  2. 2.Why print the menu before guests prove they want it?
  3. 3.Is a new ingredient worth the shelf it takes?
  4. 4.Is a seasonal menu chasing trends, or catching sales?
  5. 5.Is a drink I love blocking the next one?