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Chương 1
Is a new drink for sales, buzz, or my boredom?
Start with one question. Open one section. Read one story. Come back anytime.
Chapter Question & Big Idea
Chapter Sections / Các phần học
1.1
Naming the Goal
1.2
How Long a Trend Lasts
1.3
What It Replaces
1.4
The Real Launch Cost
Read chapter 2
Why print the menu before guests prove they want it?