Chapter 4

Is my best seller really the one paying the bills?

Món bán chạy nhất có phải món nuôi quán?

The chapter's question

Which items draw customers in, which earn the profit, and am I mixing the two up?

Big idea

Some items bring people in, some make money; confusing those two roles confuses the whole strategy.

In this chapter

  1. Part 4.1

    Thirty Days of Sales

    Over the past thirty days, how many cups did each item sell?

  2. Part 4.2

    Margin in Dong per Cup

    How many dong does each item leave behind, not what percentage?

  3. Part 4.3

    Traffic Drinks and Profit Drinks

    Which item brings people in, and which one pays the rent?

  4. Part 4.4

    Which to Drop

    Which item sells poorly and earns thinly, and I still keep it?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Second Cup is free to read right here.

Read in Conan School

Chapters of The Second Cup

  1. 1.Is my shop busy, or just full of strangers?
  2. 2.Does the first cup sell a drink, or a return?
  3. 3.Is the rush hour driving my regulars away?
  4. 4.Is my best seller really the one paying the bills?
  5. 5.If my shop closed tomorrow, what would anyone miss?