Chapter 5

If my shop closed tomorrow, what would anyone miss?

Nếu quán tôi đóng cửa, khách có nhớ gì không?

The chapter's question

If a customer had to describe my shop in one sentence, what would it be?

Big idea

A shop without one memorable reason competes on price until the day it closes.

In this chapter

  1. Part 5.1

    Ask Ten Regulars

    What words do ten regulars use to describe my shop?

  2. Part 5.2

    The Drink They Name

    When people mention my shop, which drink do they mention?

  3. Part 5.3

    How the Shop Next Door Differs

    Why do customers choose me over the shop next door?

  4. Part 5.4

    Have You Written It Down

    Have I said that one-line sentence out loud to my team?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Second Cup is free to read right here.

Read in Conan School

Chapters of The Second Cup

  1. 1.Is my shop busy, or just full of strangers?
  2. 2.Does the first cup sell a drink, or a return?
  3. 3.Is the rush hour driving my regulars away?
  4. 4.Is my best seller really the one paying the bills?
  5. 5.If my shop closed tomorrow, what would anyone miss?