Chapter 2
Does the first cup sell a drink, or a return?
Ly đầu tiên bán đồ uống, hay bán lần sau?
The chapter's question
What do customers remember about their first drink at my shop, apart from the price?
Big idea
The first visit does not sell a drink; it sells a reason for a second visit.
In this chapter
Part 2.1
The First Thirty Seconds
What happens in the first thirty seconds after a customer walks in?
Part 2.2
Their First Order
What does a first-time visitor usually order?
Part 2.3
One Thing Worth Retelling
What is there in my shop that a customer would tell someone else about?
Part 2.4
The Goodbye
Who says the last sentence to the customer?
The reading for this chapter is inside Conan School
This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Second Cup is free to read right here.
Read in Conan School