Group Classes
Who this book is for
Chủ phòng gym, studio yoga, Pilates, phòng tập chức năng và dịch vụ chăm sóc sức khoẻ ở Việt Nam; quy mô từ một studio hai trăm mét tới hai cơ sở. Người đọc là NGƯỜI KINH DOANH một phòng tập, không phải huấn luyện viên đi tìm giáo án và không phải người tập.
Sound familiar?
- Classes are scheduled around trainer availability, not member availability.
- A class of three still has to run and still costs a full fee.
- Doesn't know which classes lose money, having never costed a session.
- Cutting a class provokes a strong reaction from a few loyal members.
After reading, you can
Help a gym schedule classes to real demand and keep them full enough to pay.
Each chapter answers one question
Chapter 1: Empty classes cost the same, so why add more?
What does one of my class sessions cost, and how many people does it need to break even?
An empty class still costs the full instructor fee and room rent, so fill rate is a matter of survival.
Chapter 2: Is our schedule built for members, or for instructors?
When are my members free, and does the class schedule match?
A class schedule built around instructors' free time serves the wrong people.
Chapter 3: Who really owns a packed group class?
If the instructor of my busiest class left, how many people would that class keep?
Group classes live on the instructor, and members come for that person more than for the workout.
Chapter 4: Fully booked online, so why is the room empty?
What is my no-show rate for booked spots?
People who book and do not show make a class look full on paper and empty in the room.
Chapter 5: Could cutting a quiet class lose our most loyal members?
Should this class be dropped, moved, or merged with another?
A small class still has loyal members, and how you drop it decides whether they stay or follow.