Chapter 5

Do customers know anyone read their last answers?

Khách có biết câu trả lời lần trước đã được đọc?

The chapter's question

Do customers know what their answers led to?

Big idea

Customers only answer next time if they saw that someone read the last one.

In this chapter

  1. Part 5.1

    Calling Low Scorers

    How soon do I call back low scorers, and what do I say?

  2. Part 5.2

    Thanking High Scorers

    What do high scorers need to hear from me?

  3. Part 5.3

    Reporting What Changed

    How do I tell all customers what changed thanks to the survey?

  4. Part 5.4

    Passing It On

    Which feedback must be passed to the product or sales team?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Survey Nobody Answers is free to read right here.

Read in Conan School

Chapters of The Survey Nobody Answers

  1. 1.Can sending a survey without a plan do harm?
  2. 2.Are my survey questions putting words in customers' mouths?
  3. 3.Do customers ignore surveys because of timing?
  4. 4.Does a high average score mean customers are fine?
  5. 5.Do customers know anyone read their last answers?