Chapter 3

Do customers ignore surveys because of timing?

Khách không trả lời vì câu hỏi, hay vì thời điểm?

The chapter's question

Who do I send the survey to, when, and through which channel?

Big idea

Response rates depend more on timing than on content.

In this chapter

  1. Part 3.1

    After an Event

    Right after which events are customers most willing to answer?

  2. Part 3.2

    Users and Signers

    Should users and signers receive the same survey?

  3. Part 3.3

    Channel

    Email, Zalo, or asking directly on a call: which channel fits?

  4. Part 3.4

    Response Rate

    How do I calculate the response rate and set a target?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Survey Nobody Answers is free to read right here.

Read in Conan School

Chapters of The Survey Nobody Answers

  1. 1.Can sending a survey without a plan do harm?
  2. 2.Are my survey questions putting words in customers' mouths?
  3. 3.Do customers ignore surveys because of timing?
  4. 4.Does a high average score mean customers are fine?
  5. 5.Do customers know anyone read their last answers?