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Chương 1
Can sending a survey without a plan do harm?
Start with one question. Open one section. Read one story. Come back anytime.
Chapter Question & Big Idea
Chapter Sections / Các phần học
1.1
One Decision
1.2
What We Already Know
1.3
Types of Survey
1.4
The Customer's Cost
Read chapter 2
Are my survey questions putting words in customers' mouths?