Chapter 2

Are my survey questions putting words in customers' mouths?

Câu hỏi của mình có đang mớm lời cho khách?

The chapter's question

Is my question asking exactly one thing?

Big idea

A good question asks one thing and does not suggest the answer.

In this chapter

  1. Part 2.1

    Double-Barrelled Questions

    Which questions are asking two things at once?

  2. Part 2.2

    Leading Questions

    Which questions are leading customers to say what I want to hear?

  3. Part 2.3

    Rating Scales

    Does a five-point or ten-point scale suit this question?

  4. Part 2.4

    Open Questions

    Where should an open question go so it gets answered?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of The Survey Nobody Answers is free to read right here.

Read in Conan School

Chapters of The Survey Nobody Answers

  1. 1.Can sending a survey without a plan do harm?
  2. 2.Are my survey questions putting words in customers' mouths?
  3. 3.Do customers ignore surveys because of timing?
  4. 4.Does a high average score mean customers are fine?
  5. 5.Do customers know anyone read their last answers?