Chapter 5

Can one message fit new and loyal customers alike?

Một thông điệp có hợp cho cả khách cũ lẫn mới?

The chapter's question

Am I sending the same thing to three very different groups?

Big idea

People who have not bought, who just bought and who bought long ago need three different kinds of content.

In this chapter

  1. Part 5.1

    Three Minimum Segments

    Into how many segments do I split the list?

  2. Part 5.2

    What New Customers Need

    After buying, what do they need to hear from me?

  3. Part 5.3

    Customers Going Quiet

    What signs show a customer is drifting away?

  4. Part 5.4

    Measuring Lifecycle Work

    If this work succeeds, which number moves?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Staying in Touch is free to read right here.

Read in Conan School

Chapters of Staying in Touch

  1. 1.Is a bigger list a stronger list?
  2. 2.If every message sells, will anyone still open them?
  3. 3.What are new subscribers waiting to hear?
  4. 4.Annoying or forgotten: how often should I send?
  5. 5.Can one message fit new and loyal customers alike?