Chapter 2

If every message sells, will anyone still open them?

Mỗi lần gửi đều chào bán, khách còn mở thư không?

The chapter's question

Of my last five messages, how many were sales pitches?

Big idea

If every message is an invitation to buy, people learn to ignore you.

In this chapter

  1. Part 2.1

    The Ratio

    What rate is reasonable for my industry?

  2. Part 2.2

    What They Want to Get

    Do I ask people what they want to receive?

  3. Part 2.3

    Writing to One Person

    Is my email speaking to a person or to a list?

  4. Part 2.4

    The Subject Line

    Does my subject line say what is inside, or only tease?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Staying in Touch is free to read right here.

Read in Conan School

Chapters of Staying in Touch

  1. 1.Is a bigger list a stronger list?
  2. 2.If every message sells, will anyone still open them?
  3. 3.What are new subscribers waiting to hear?
  4. 4.Annoying or forgotten: how often should I send?
  5. 5.Can one message fit new and loyal customers alike?