Chapter 4

Annoying or forgotten: how often should I send?

Gửi nhiều thì phiền, im lâu thì bị quên, chọn sao?

The chapter's question

How often do I send, and where does that number come from?

Big idea

Send too often and people leave; stay silent too long and they forget who you are.

In this chapter

  1. Part 4.1

    A Steady Rhythm

    Which cadence can I sustain long term?

  2. Part 4.2

    Signs of Too Much

    Which metric tells me I am sending too often?

  3. Part 4.3

    Coming Back After Silence

    After months of silence, what should the return email say?

  4. Part 4.4

    An Easy Way Out

    How easy is unsubscribing, and why is that good for me?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Staying in Touch is free to read right here.

Read in Conan School

Chapters of Staying in Touch

  1. 1.Is a bigger list a stronger list?
  2. 2.If every message sells, will anyone still open them?
  3. 3.What are new subscribers waiting to hear?
  4. 4.Annoying or forgotten: how often should I send?
  5. 5.Can one message fit new and loyal customers alike?