Chapter 4

Same drink, so why does delivery earn differently?

Cùng một món, sao giao xa lại lãi khác?

The chapter's question

How much is left from a drink delivered through an app?

Big idea

The same drink, three channels, three different costs, yet most shops have only one sheet.

In this chapter

  1. Part 4.1

    The App's Cut

    On a delivery order, what percentage do I actually receive?

  2. Part 4.2

    Delivery Packaging

    How much more does packaging for delivery cost than drinking in?

  3. Part 4.3

    What Not to Deliver

    Which of my drinks is ruined twenty minutes later?

  4. Part 4.4

    A Separate Price List

    Should I set a different price for delivery channels, and why?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of What One Cup Costs is free to read right here.

Read in Conan School

Chapters of What One Cup Costs

  1. 1.Is the cheapest thing in the cup eating my margin?
  2. 2.Do toppings that sell well actually earn well?
  3. 3.Does the large size sell more tea, or more ice?
  4. 4.Same drink, so why does delivery earn differently?
  5. 5.Has my cost sheet ever changed a single decision?