Chapter 3

Does the large size sell more tea, or more ice?

Ly size lớn bán thêm trà, hay bán thêm đá?

The chapter's question

What is the difference between my sizes really a difference of?

Big idea

A larger size usually sells more ice rather than more ingredients, and that is where the profit lies.

In this chapter

  1. Part 3.1

    The Cost of Upsizing

    Going from medium to large, how many dong does the cost rise?

  2. Part 3.2

    How Much Ice

    What is my ice volume relative to the cup?

  3. Part 3.3

    Which Size Wins

    What share of customers choose the large size?

  4. Part 3.4

    The Upsize Line

    In what words do staff offer the upsize, and how many say yes?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of What One Cup Costs is free to read right here.

Read in Conan School

Chapters of What One Cup Costs

  1. 1.Is the cheapest thing in the cup eating my margin?
  2. 2.Do toppings that sell well actually earn well?
  3. 3.Does the large size sell more tea, or more ice?
  4. 4.Same drink, so why does delivery earn differently?
  5. 5.Has my cost sheet ever changed a single decision?