Chapter 5

Winning most quotes: good sign, or underpricing?

Báo giá thắng nhiều là tốt, hay đang bán rẻ?

The chapter's question

Out of ten quotes sent, how many become contracts?

Big idea

The quote win rate is the number that says most about whether you are taking the right kind of work.

In this chapter

  1. Part 5.1

    Counting the Win Rate

    Over three months, how many quotes did I send and how many did I win?

  2. Part 5.2

    Losing on Price or Something Else

    Why did clients not choose me?

  3. Part 5.3

    Too Fast or Too Slow

    How many days do I take to send a quote?

  4. Part 5.4

    Which Jobs to Decline

    Which kind of project should I decline from the outset?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Measure Before You Quote is free to read right here.

Read in Conan School

Chapters of Measure Before You Quote

  1. 1.After the site visit: data, or just a feeling?
  2. 2.Which skipped question becomes week three's surprise bill?
  3. 3.If the quote stays vague, is everything included?
  4. 4.The low price won, so where did my profit go?
  5. 5.Winning most quotes: good sign, or underpricing?