Mum's Phone
Who this book is for
Người làm sản phẩm ở doanh nghiệp Việt Nam: product manager, product owner, trưởng nhóm sản phẩm ở công ty phần mềm, ứng dụng di động, sàn thương mại điện tử, fintech và bộ phận số của doanh nghiệp truyền thống; làm việc hằng ngày với kỹ sư, thiết kế, đội bán hàng và chăm sóc khách, thường không có đội nghiên cứu người dùng hay phân tích dữ liệu riêng.
Sound familiar?
- The product is smooth on the team's phones while users complain it lags.
- Has never tested on a weak network or a cheap phone.
- Small text and small buttons that older users can't hit.
- The app takes so much space users delete it when storage fills up.
After reading, you can
Help product people design and test for the real devices, networks and habits of Vietnamese users.
Each chapter answers one question
Chapter 1: Is my phone the phone my users carry?
What kind of phones do my users have?
Product people usually carry better phones than most of their users.
Chapter 2: Does it work, or only on office wifi?
What does my product do when the connection drops midway?
The product must work on weak connections, not just good ones.
Chapter 3: Does designing for the least savvy slow everyone down?
Where do the oldest of my users struggle?
Designing for those who find it hardest usually makes the product easier for everyone.
Chapter 4: Do users learn our app, or bring old habits?
Which apps' interaction patterns are my users used to?
Users bring habits from the apps they use every day into your product.
Chapter 5: Is testing on weak phones routine, or an afterthought?
Which step in the release process requires testing on weak phones and weak connections?
Testing on real devices only becomes a habit when it is part of the release process.