Chapter 4

When they call only once, what did I miss?

Khách gọi một lần rồi thôi, tôi để mất gì?

The chapter's question

What share of my customers call me a second time?

Big idea

One recurring customer is worth many one-off ones, and conversion happens at the end of the first visit.

In this chapter

  1. Part 4.1

    Keeping a Client List

    Where do I store client information after each visit?

  2. Part 4.2

    The Line at the End

    What do I say before I leave?

  3. Part 4.3

    Recurring Packages

    Which of my services can be sold as a monthly plan?

  4. Part 4.4

    Reminding Them

    What is the natural cycle of this service, and how do I remind them?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Home Services, One Visit at a Time is free to read right here.

Read in Conan School

Chapters of Home Services, One Visit at a Time

  1. 1.More visits, so why thinner profit?
  2. 2.Start earlier, or route smarter?
  3. 3.Surprised on arrival: what did the first call miss?
  4. 4.When they call only once, what did I miss?
  5. 5.Hiring help: more jobs, or more risk?