Chapter 5

Chasing new buyers, am I forgetting my old ones?

Mải tìm khách mới, tôi có đang bỏ quên khách cũ?

The chapter's question

What share of my customers buy a second time?

Big idea

Someone who has bought once is the easiest person to sell to, and the one most often forgotten.

In this chapter

  1. Part 5.1

    Measuring Repeat Rate

    What is my number, measured over six months?

  2. Part 5.2

    The Natural Repurchase Cycle

    How long before a buyer needs to repurchase my product?

  3. Part 5.3

    When to Reach Out

    After how many days is a follow-up message well timed?

  4. Part 5.4

    What to Sell Them Next

    Once a buyer has bought this, what should the next product be?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of A Shop With a Name is free to read right here.

Read in Conan School

Chapters of A Shop With a Name

  1. 1.Selling to everyone, so why is nobody buying?
  2. 2.Same product next door, so why choose me?
  3. 3.Does a small shop even need a brand?
  4. 4.What does a slow reply really cost me?
  5. 5.Chasing new buyers, am I forgetting my old ones?