Chapter 3

Does a small shop even need a brand?

Cửa hàng nhỏ thế này thì cần gì thương hiệu?

The chapter's question

Do my four touchpoints say the same thing?

Big idea

For an online seller, the brand is the shop name, the photos, the way you message and the box.

In this chapter

  1. Part 3.1

    Name and Profile Image

    Is my shop name easy to remember and to find again?

  2. Part 3.2

    How You Message Buyers

    In what voice do I message buyers?

  3. Part 3.3

    The Box They Open

    What is in my box that makes a buyer recognise it as mine?

  4. Part 3.4

    Consistency Across Channels

    Do my three channels look like each other?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of A Shop With a Name is free to read right here.

Read in Conan School

Chapters of A Shop With a Name

  1. 1.Selling to everyone, so why is nobody buying?
  2. 2.Same product next door, so why choose me?
  3. 3.Does a small shop even need a brand?
  4. 4.What does a slow reply really cost me?
  5. 5.Chasing new buyers, am I forgetting my old ones?